The 25th Anniversary Los Angeles Asian Pacific Film Festival was held from April 30 to May 7, celebrating Asian Pacific Heritage Month with a scheduled 25 feature films and 146 shorts and videos from both Asian Pacific American and Asian international directors from 26 countries. The mission and objectives of this organization was to provide a vehicle for members to exchange professional and fraternal relationship throughout the United States and Internationally.

For the opening night’s event, held at the prestigious Directors Guild of America (DGA) in the heart of Hollywood, Jinro was one of the official sponsors of the opening night event. Jinro set up its own bars at two different locations in DGA building for both VIP and general guests. Jinro served new soju cocktails and Mae Hwa Soo all night long. Thanks to Jinro’s consistent effort in brand exposure, many of the guests were well aware of Korean soju as well as Jinro the brand. Male guests particularly liked the taste of Jin-Ger Spirit while female guests were fans of Mystic Ruby, a more fruitier tasting cocktail. For all 300 VIP guests, VIP gift bags were distributed and Jinro donated soju glasses.

Jinro TV commercial was shown multiple times during the movie sessions throughout the whole event. Some of the other key sponsors were Toyota, Verizon, Anheuser Busch as well as LA Weekly, LA 18, KPCC 89.3 as media sponsors.