As one of the major music festivals in California, the Treasure Island Music Festival 2009 was held at the Treasure Island in San Francisco, California on October 17th and 18th of 2009. For Jinro, this is the third consecutive years sponsoring this festive event.

This event serves as a great opportunity to introduce Jinro soju and cocktails to such passionate enthusiastic audiences. As always, this large scale, two-day celebration features an exciting lineup of national, international, and local artists coming together along with a 60 foot Ferris wheel, a vintage arcade tent, stilt-walkers, as well as an underground-artist poster show rounding out the uniqueness of the festival. More than 25,000 attendees gathered to enjoy all the festival programs.

This year, Jinro’s 10 x 20 concession booth was set-up right in the middle of the location. It was decorated with Jinro LED sign and neon signs. Jinro had two other concession booths and a VIP area where Jinro’s popular soju cocktails were sold. Throughout two days of the festival, Jinro sold more than 4,000 Jinro soju cocktails to attendees.

Attendees provided countless positive comments and created interest upon tasting Jinro’s soju cocktails and asked numerous questions about the brand. In fact, a lot of attendees remembered Jinro from last year’s event and were excited to have us back!