Jinro and Hite were back again at the Annual Kore-Am Unforgettable 2009! This event was held on November 21, 2009 at the legendary Park Plaza hotel in Los Angeles hoted by Kore-Am Journal. For this biggest gala of the year for the Korean American community, Jinro and Hite were the title sponsor as the beverage sponsor hosting the events After-party.

More than 450 specially invited guests included many recognizable Korean American celebrities, community leaders, and professionals that are currently active in their respective fields. Some of the notable guests included Ken Jeong, Sandra Oh, Daniel Henney, Daniel Dae Kim, Justin Chon, Priscilla Ahn, Sung Kang, and Lena Park.

The programs of this event included red carpet photo op stand, cocktail reception hosted by Jinro and Hite, full course dinner, performances, awards presentation, and the after party.

Jinro and Hite was the official host and sponsor of the After Party where the main banquet room was converted to a night club surrounding that included a dance floor, indoor and outdoor bar, VIP and general lounge. Jinro and Hite invited their own guests for the After Party and more than 500 people responded to the function in matter of 2 days via e-mail. Numerous celebrities including Daniel Henney, Sandra Oh, Daniel Dae Kim, Justin Chon, Sung Kang, and Lena Park stayed after the main dinner and enjoyed Jinro soju cocktails and Hite beers.

Jinro set-up its own bars and served several new organic Jinro soju cocktails (Strawberry Delight, Queen Bee, Mystic Ruby, & Jin-Ger Spirit) and Hite beer all night long. Over 900 glasses of soju cocktails and 15 cases of Hite & Stout beers were served to the guests. Despite other alcohol present at this event, Johnnie Walker whisky, many guests preferred the light and aromatic flavors of soju cocktails and Hite Beer.

For Jinro and Hite, this event greatly helped them reinforcing the brand presence in the Korean American market.