In its ongoing efforts to successfully expand into the mainstream market, Jinro and Hite have sponsored Smashbox FACEOFF 2009. The event was held on December 3rd, 2009 at one of the main warehouses of Smashbox located in West Hollywood.

Smashbox Studios is a premier photo and film studio in Los Angeles that regularly hosts photo shoots, film shoots, and events for photographers, producers and celebrities. Some of their top clients include top national magazines and film studios. With locations and resources available in LA diverse nooks and crannies, Smashbox is able to routinely promote and nurture the artist community.

This Smashbox event, FACE OFF, has featured the talent of up-and-coming photographers for over 14 years. Originally conceived to give photo assistants a chance to show their work, the FACE OFF has evolved into a catalyst for young creatives seeking exposure. This year’s competition assembled an eclectic panel of high-profile judges to select 50 entries. The entries were judged based on creative excellence alone and exhibited on December 3rd during its FACE OFF Opening Night Bash.

At the event, Hite and Jinro had set up two different bars to accommodate over 900 people throughout the entire night. The programs of the event included “yellow” carpet photo op stand, receptions, foods, live band performances, DJ, and Jinro soju cocktails & Hite beers. Over 1500 glasses of soju cocktails and 35 cases of Hite and Stout beers were served to the guests.

Our brands were still unfamiliar to most of the guests at the event. However, upon tasting various soju cocktails, they were pleasantly surprised at the smooth taste.

For Jinro and Hite, sponsoring this type of event in the Hollywood area serves to be an excellent opportunity to create a local buzz!